New Beginnings


New Beginnings – A lifelong dream come true

New Beginnings was born out of someone taking a step of faith and deciding to follow her dreams. 

In 2012, animal lover Emain Fourie sold her business of eight years to pursue her lifelong dream. Emain had always had a passion for helping those in need and decided to let that passion blossom into something real. Her motto has always been that dreams were made to become a reality if you work for it!  In 2013, New Beginnings was officially registered as a non-profit organisation, of which Emain is president. 

The organisation focuses on areas around Bloemfontein, Vryburg and Christiana and, in 2014, the team decided it was time to build their own Rescue Centre where they could rehabilitate animals. After a few property deals not working out, they discovered the perfect place at Roodewaal Smallholdings, 30 minutes outside Bloemfontein – now understanding why those first deals hadn’t worked out. Emain says that God led them to their Rescue Centre in March 2014. 

Their ‘all-ladies team’, together with some angels who helped with construction, worked day and night to get everything done. The ladies did everything they could themselves – from drilling holes to building their own furniture! The place needed a serious makeover and fixing and that is exactly what they did. In June that same year, they had their grand opening.

Being the change

New Beginnings’ primary objective is to BE the change they want to see in their community. Through difficult times, blood, sweat and tears, Emain and vice-presidents Natalie Kotze and Veronica Venter have stuck together and, today, they are proud to say that New Beginnings Rescue Centre has rescued and rehabilitated over 650 abused animals since 2014. Together with the most amazing team of employees, members and volunteers who all work extremely hard, New Beginnings is making a lasting difference in their community. 

The main focus is on animals that stood no chance in life – the broken souls, the misunderstood ones, the abused and neglected animals. The team works in areas few people are willing to go, alleviating suffering by providing the animals with kennels, food, bowls and medical assistance. Chain and wire collars are replaced by those made of leather, and education is provided to pet owners. Sterilisation campaigns are also run, since New Beginnings knows that the only way to end the suffering is to prevent unwanted litters in an already overpopulated world. 

New Beginnings’ motto is that at the end of every leash is a human being and that everyone should be treated with respect and given a helping hand. Many other projects are managed from the Rescue Centre, including assisting people and children in less privileged areas or orphanages with things like food and school supplies.

New Beginnings has strong values and systems, and follows a self-built structure since they believe that animal welfare should be managed in excellence. Their Rescue Centre is proof of their passion, hard work and excellence – it is a true haven for rescued animals, where new beginnings are provided on a daily basis.

For more details on New Beginnings and the work they do and how you can help, email nbrescuecentre@vodamail.co.za, phone 072 942 9011 or 072 636 6663, and follow them on Facebook at ‘New Beginnings’.  

Meet the team…


Emain Fourie and her two vice-presidents – Veronica Venter and Natalie Kotze – with Meshack, who was rescued from abusive circumstances, being burnt with boiling water


New Beginnings’ full-time employees – Natalie Kotze, Marilette Alcock, Jorinda van Rooyen, Tiro Moatlhodi and Kenneth Mosale – with full-time volunteer, Richard Moolman, and furkids Xander, Jane and Mosadi


New Beginnings’ caretakers, Kenneth Mosale and Tiro Moatlhodi