Website Rate Card 2024

16th May, 2019

Happy Tails highlights heart-warming animal stories with happy endings and supports animal welfare in South Africa.

Dido Blagden and Poppy

Photo credit: Strike A Pose Studios

Read Poppy’s Happy Tale here

We showcase that animal welfare is an important part of our country and our communities, and that animals from these organisations are beautiful, healthy, and adoptable.

In addition to adoptions, we strongly advocate responsible pet ownership with a major emphasis on sterilisation.

Happy Tails brings about the much-needed public education and awareness, and endeavours to contribute to changing the face of animal rescue and shine a positive light on animal welfare.

A wide community has grown around animal welfare in South Africa, and brands seen to care about animals are held in high regard.

Our website is driven by our very active Facebook page - - where we have a dedicated following of over 23 000 animal lovers, with a reach of 136 799 people and a post engagement average of 24 394 people.

Our audience is nationwide and predominantly (85%) female and (15%) male, between the ages of 35 - 60 and in the LSM 7 – 10. Our target market reach is Western Cape 50%, Gauteng 30%, Eastern Cape 10%, and KZN 10%.

Your advertisement will be viewed by our average of 6 570 unique visitors to our website monthly.

To advertise on the Happy Tails website, choose your package from the rates on the following page and complete the attached Booking Form.

All website advertising prices exclude VAT, and you are invoiced at the end of each month. Payment is due on presentation of invoice. Rates exclude agency commission (if applicable).
Note: There is a minimum booking period of 3 months.


Choose which page you want your ad to appear on:

Home / Happy Tales / Animal Welfare Organisations / MuttMix / Articles / DD's Blog

Advertising Rates Home page Other pages


Leaderboard Banner
(728 x 90 pixels)
R1 500 pm R1 200 pm


Wide Skyscraper Banner
(160 x 600 pixels)
R 800 pm R 600 pm


Full Banner
(468 x 60 pixels)
N/A R 550 pm


Medium Rectangle
(300 x 250 pixels)
R 600 pm R 400 pm


Content Banner
(1130 x 300 pixels)
R 1800 pm R1600 pm

Note: There are multiple ad positions for a wide skyscraper banner and medium rectangular ad. Ad placement is dependent on receipt of the Booking Form; exclusivity is not guaranteed.

Advertising Deadlines

Bookings:      1 month prior to placement
Material: 2 weeks prior to placement

For more information, contact Dee Ivings on 083 444 5005, email, visit or Facebook

You might also like

20th Dec, 2020
FB: 0